History of Rock & Roar
“There is no magic wand of infinite time. Value yourself and your relationships enough to just get shit done.
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Rock & Roar Creative was officially created in 2017, by freelance artist Amy Scheidegger. Before 2017, Amy worked as a designer and illustrator in Philadelphia while earning her Masters in Arts Administration at Drexel University. The Arts Administration program, which heavily focused on leadership in the arts, was the first step of many in Amy becoming an arts advocate, a public speaker and the founder of a design/illustration firm that would concentrate on collaborating with organizations rooted in community service.
Rock & Roar Creative’s guiding principle is to lend design and consulting expertise to organizations on a mission to serve underserved communities and audiences. We believe that art & design don’t “give” the oppressed a voice. The oppressed have always had a voice, they’ve just been ignored. We aim to AMPLIFY those voices and stories via clean, powerful design.
Founder / ARTIST
Amy SCHEIDEGGER DUCOS
From art school in North Carolina to teaching Arts and Entertainment Management undergraduates in Philadelphia to currently working and living abroad in Quito, Ecuador, Amy has lived a creative life from the very beginning.
An artist by age 2, Amy has spent almost all of her life dedicated to artistic practices and since living in Philadelphia, merging her talents with social justice and art advocacy causes.
She is a new mom, a business owner and artist hell bent on using her design and freelance expertise for good.
Activities & Affiliations
PRESIDENT OF EMERGING ARTS LEADERS: PHILADELPHIA, 2015-2017
FOUNDER/DIRECTOR OF ARTISTIC REBUTTAL, 2011-2017
Education
EAST CAROLINA UNIVERSITY BFA IN PAINTING/DRAWING, 2005
DREXEL UNIVERSITY MASTERS IN ARTS ADMINISTRATION, 2010
OUR PROCESS
9 Step Remote Collaborating Process
1. Free conversation about design needs, vision, timeline &budget
2. Contract creation, signing, and launch (deposit required)
3. We design three concepts to start:
1 basic (elements have been seen before and gets the job done)
1 innovative (elements have a bit of a twist)
1 abstract (to stretch the imagination)
4. You pick out favorite elements of all 3 designs and we attempt to combine, keeping in mind current and future audiences
5. We streamline design to make sure it is communicating everything it needs to say
6. You red team with objective outside observers
7. If the design comes out of step 6 is good to go, file is sent in multiple formats for print and online. Square/rectangle format PNG, JPEG and PDF. Circle format PNG, JPEG and PDF. Transparent background PNG and TIFF. (remaining fee required upon receipt of files)
8. Assistance through the printing process if needed. (free)
9. We can resize or reorient the design for specific platforms (facebook, youtube, etc) if needed. (incurs additional fees)
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10. Another round of edits if needed AFTER red teaming (incurs additional fees)
11. Complete re-design if needed AFTER red teaming (incurs additional fees)